The Free Play:

On selected racing days, Dr. Jim Park or his son Kevin, will choose a race to handicap. We will give you their analyses, and selections at the bottom of the page. We are certain that you will find this area very insightful.
Dr. "Jim," a retired Psychologist, writes the "blogs."
Kevin posts the "selections."
Our Gapfire.com site since 2004 has given horseplayers an "edge" on which
are the very best of race number contenders nearly every day, every race!

Kevin Park's Play of the day:
Wednesday - April 24 2019 Race 8 Tampa Bay

Our QUICKGAPS have had every winner at over 130 race cards in the last 12 years. They only cost $10 / month and cover most tracks.

"Logical Longshots" - My e-book- has 25 Chapters of valuable handicapping ideas. It can be yours to download right now online in minutes for only $10!

Potpourri 4616   "BUYER BEWARE - They're Selling Socialism?" Part 1
Question: "What is the first word that you learned to read or spell as a kid?"
Answer: "Truthfully...I don't remember."
If I were to make a guess it might have been "Look." Our first book in school
in Grade 1 was about Dick and Jane which started "Look, Look, Oh Look."
But thinking back, maybe the first word I learned to "read" or "spell" was "Jack"
as my Mom used to read "Jack and Jill" to me before I started school.
But whatever the first word was that I learned to read or spell, it's long buried in the
archives of my mind. Have you ever considered the idea though that perhaps you
learned to "Spell" a word before you could "Read" that word?
That doesn't sound possible does it? In fact it's probably true.
Millions of North American children knew how to "spell" one word
before they could actually "read" the letters in it.
That word was JELL-0, a product that's been sold since 1897.
Smart marketers put the word to music and kids used to sing the letters individually
as J-E-L-L-O. Children who weren't able to ever learn to spell more than a
few words could remember that one. Why? Easy. Song + Brand = Sales!
Simply stated, the marketing of Jell-O was based on the principles of
Classical Conditioning, which was studied in depth and outlined
by Ivan Pavlov, a Russian scientist.
Most of you will remember "Pavlov's dog," who learned to salivate at the sound
of a bell or buzzer. By presenting food + bell together to the dog, Pavlov showed
that it was possible to get the dog to salivate when the bell was rung without food.
(Pavlov didn't "invent" "Classical Conditioning." Its been around forever.)
Advertising experts use "Classical Conditioning" in their ads every day.
They pair 1. the product message with 2. something that makes us feel good.
For example, last month I mentioned "Maxwell, the GEICO pig" commercial.
Maxell cries "Wee, Wee, Wee" all the way home and the word "GEICO" appears.
We laugh and "associate" GEICO with feeling good and an otherwise
"neutral" name has been "sold" to our "psyche" as positive.
You probably remember the old ditty we used to sing "A Spoonful of Sugar."
It had a line in it which said:
"A spoonful of sugar helps the medicine go down"
Well that idea is based on "Classical Conditioning" as well and most successful
commercials use it. In doing so they are able to pair something "distasteful" with
something "sweet" and we are able to swallow it.
To do that they also use an Advertising Communication technique called "KISS."
or K.I.S.S. - "Keep It Simple, Stupid!"

The idea being "Simple Message + Make Buyer Feel Good = Sale"
For example, check out the Commercial in the Video below.
It has a simple message and uses Humor to make us feel good.
Of course "Sex Appeal" is a powerful advertising technique that's also drawn
upon to capture our attention as well. Whoever dreamed up the idea for the ad
had a pretty good understanding of what gets most pulse beats going. "Sex" sells!
The ad is about "socialization" not "socialism," which I want to write
about in Part 2 later this week.
(One might argue that the ad shows what we'll all be left with after a Socialist
Government
has a few years of wrecking a free enterprise society.)

In my next blog, Part 2, I'll present a short film that has recently been
released which tries to sell us on "Socialism." (Continued.)
(Readers have permission to copy and e-mail any of my blogs to acquaintances.)

YouTube ----> Effective Advertising -> Simple Message + Humor + Sex





The Gapfire Free Play Area   Wednesday April 24   2019 Race 8 Tampa Bay
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For Sunday's Race 9 at Aqueduct our Quickgaps were 2-12-10-7.
"Yes!" Quickgap #12 Queendom $9.90 W   No Exacta.   12/13/6
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For Thursday's Race 6 at Aqueduct our Quickgaps were 4-11-9-8.
"Yes!" Kevin's key #9 scratched. Quickgap #11 $4.00 W   No exacta.   11/7/5
************************************
For Friday's Race 6 at Santa Anita our Quickgaps were 5-6-7-1.
"Yes!" 1/5/4 Quickgap #1 $11.00 W Kevin's Exacta $44.40   (Tri $371.80)  
************************************
For Saturday's Race 8 at Gulfstream our Quickgaps were 14-12-10-8.
"Yes!" 10/6/2 Quickgap #10 $4.10 W Kevin's Exacta $15.90  (Tri $125.80)  
************************************
For Sunday's Race 7 at Aqueduct our Quickgaps were 4-3-5-9.
"Yes!" 9/4/8 Quickgap #9 Starship Zeus $16.00 W No Exacta. #9 not played on top.
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For Wednesday's Race 9 at Tampa Bay our Quickgaps were 3-2-6-9.
"Yes!" 3/8/6 Kevin's Quickgap key #3 $6.30 W $4.10 P Exacta $57.60 (Tri $254.70)
************************************
For Friday's Race 6 at Santa Anita our Quickgaps were 3-4-5-6.
Not today. 8/4/7
************************************
For Saturday's Race 8 at Santa Anita our Quickgaps were 10-8-2-7.
"Yes!" 8/3/2 Kevin's key Quickgap #8 $5.70 W $3.30 P Exacta $35.90   (Tri $137.10)
************************************
For Sunday's Race 9 at Golden Gate our Quickgaps were 1-2-9-8.
Kevin played 1 Unit Win, 3 Units Place on #1 Minnie Mimoso and
Exactas 1-2-5/1-2-5-6-8-9.
"Yes!" 2/8/9 Quickgap #2 $26.60 W Kevin's Exacta $267.60 !  (Tri $891.20 !)
Kevin will post a play for Wednesday by about 1 pm. Best luck at the ponies.
************************************

For today's 8th race at Tampa Bay, our Quickgaps are 8-9-6-(1-2).
#8 Regal Image
was close to a fast pace last time out. This afternoon's
fractions shouldn't be quite as torrid. I'll hope that he rebounds to one
of his first two efforts.

My play will be 1 unit to win, and 3 units to place on #8 Regal Image.
I will also bet exactas 1-2-8/1-2-5-6-8-9.

Good luck with your plays.




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